July 18, 2023

Mobility Reimagined: What we learned at MOVE London 2023

Erica Bickel

Content Marketing Manager

From June 21-22, Smartcar’s team of experts joined over 10,000 attendees for two jam-packed days of inspiring keynotes, engaging sessions, and interactive exhibits at MOVE London 2023. As the world’s most popular urban mobility event, speakers, participants, and industry leaders alike converged to discuss relevant mobility challenges and promote the latest technology created to meet the needs of today’s commuters.

With sustainability top of mind, visionary companies from around the globe presented their solutions for safer, smarter, and more equitable transportation. From insurance to fleet management to autonomous driving, our team left the conference refreshed and excited for the years ahead.


It was energizing to be in London, meeting startups and incumbents as they build the future of mobility with software.

— Sahas Katta, CEO & Founder at Smartcar


Key insights from MOVE London 2023 💂

💵 1. Simplifying pay-per-mile insurance operations.

🚗 2. Centralizing fleet management systems.

🤝 3. Streamlining peer-to-peer car sharing processes.

Let’s dive in!

Simplifying pay-per-mile insurance operations

The risk management space, described as the “gatekeeper of innovation” by one exhibitor, has been presented with the unique opportunity of insuring experimental business models and aiding scalability for a host of up-and-coming startups. To solve the mobility needs of a growing population, the auto insurance industry must keep up with such innovators pioneering transportation for both end consumers and their accompanying liaison corporations. As a generally slow-to-adopt, risk-averse trade, thought leaders predict that businesses offering more niche, tailored services will propel the industry forward. One such policy? Pay-per-mile insurance — although not new in concept, the program is rising in popularity due to increased premiums for EVs and hybrid vehicles.

Just Auto Insurance offers affordable and prepaid liability car insurance, all within its mobile app. Similar to other usage-based insurance companies, Just Auto Insurance charges customers based on their mileage and driving habits, with lower rates offered for improved driving habits. To provide this service, the company uses Smartcar’s car API to increase customer convenience, lower underwriting costs, and reduce premium leakage.

Centralizing fleet management systems

Participants at the conference concurred that electromobility, advancements in battery health, and recently-developed fleet management software will continue to gain adoption as the Western world shifts to more sustainable solutions for mass transportation. Today, in the United States, we can already see this switch through the deployment of electric buses in major metropolitan areas.

Yet pivoting from a traditional caravan to a wireless, hardware-free fleet (especially EVs) poses a challenge for even the largest enterprises. To address this need, organizations like Coastr are disrupting the automation and digital transformation of fleet management. By using Smartcar’s APIs to understand how these vehicles are being used, Coastr can tailor its solution to better support all-in-one rental services. This information allows mobility operators to maximize their offerings to the end user — utilizing keyless entry, making bookings, and more. As an added bonus, the platform also grants operators the power to see each vehicle/user’s CO2 emissions, thus becoming more cognizant of their respective carbon footprint.

Streamlining peer-to-peer car sharing processes

Peer-to-peer car sharing presents another opportunity for companies to make a lasting, “green” impact on the mobility space. To achieve climate targets, MOVE organizers predict that city governments will accelerate the industry’s growth, with the market for car sharing expected to grow by 20%. After all, peer-to-peer car sharing boasts tangible, positive results on parking pressure and expected traffic load. With an increased focus on profitability and new, long-term rental periods, “shared mobility” will not only become more sustainable, but accessible to the masses.

Ridecell, an end-to-end car sharing solution, uses connected car data via Smartcar to manage its fleet transformation cloud. This smarter utilization of resources pushes the shared mobility sector forward with efficient, integrated control of assets. For individual managers or end users, Turo promotes quick, 1:1 car sharing with contactless features like lock/unlock.

Powering the next generation of connected car services

As first-year exhibitors, we left MOVE London inspired by all of the new insights, startups, and products shaking up the mobility industry. Our vehicle APIs power many of the standout developments we saw at the conference, and we’re proud of the work our partners have completed. We’re looking forward to continuing to help our customers build and scale their mobility businesses.

We hope to see you at MOVE: Reimagined America September 26-27 in Austin, Texas. To get a jump start on the conference, schedule a meeting with us to get started.

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