Report

What do drivers expect from connected car apps?

By the end of 2023, over 70 million new connected cars will be shipped worldwide.

What does this mean for the future of mobility? A wide and diverse ecosystem of apps and services powered by vehicle telematics. 

We surveyed 110 drivers in the United States to explore what drivers think about their automaker’s connected services application and why they use third-party vehicle apps and services.

Drivers prefer third-party vehicle apps

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74%

are dissatisfied with the quality of their connected services application. Why?

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Poor user experience

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Slow and unreliable app

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Limited capabilities

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64%

of respondents say third-party apps offer more and better features than their official automaker app.

Vehicle owners believe that collaboration between automakers and third-party apps will lead to more and better telematics capabilities. Learn more in the report.

Drivers want to have more choices of apps and services.

The demand for connected car applications is growing fast. In the past 10 months, the number of vehicle owners using two or more Smartcar-powered apps has almost tripled.

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26%

of our survey respondents have downloaded more than five third-party vehicle apps, with 10% having downloaded more than 10 apps.

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51%

of respondents would consider switching to a different vehicle brand or model if that meant having access to a bigger ecosystem of automotive apps and services.

Learn about what drivers want from connected services.

Download our report for a look into: 

Driver sentiment on third-party vehicle apps

The features that motivate drivers to use third-party vehicle apps

The types of services drivers want to access with vehicle telematics