The sustainable mobility satisfaction gap: How to bridge siloes with connected data

Winona Rajamohan

Content Marketing Manager

In this article, we talk to transportation experts Warren Logan, Venkatesh Gopal, and William Riggs about the three sustainable mobility narratives  —  electrification, shared mobility, and low-mobility societies. They share their thoughts on how new mobility technology can advance public initiatives and infrastructure through stronger collaboration.

 


Warren Logan is a partner at Lighthouse Public Affairs. With a background in transportation planning across the Bay Area, he previously served as the Policy Director of Mobility and Interagency Relations for the Mayor's Office of Oakland and managed shared mobility policy with San Francisco County Transportation Authority.



William Riggs is a professor at the University of San Francisco where he leads their Autonomous Vehicles and the City Initiative. With a background as a practicing planner, his research focuses on smart mobility as a discipline. Riggs works with companies and cities to provide maximal access to the most people through data-driven transport.


Venkatesh Gopal is a consultant at movmi, an agency specializing in shared mobility architecture with projects across North America, Europe, the Middle East, and Latin America. Gopal works with partners to design shared mobility systems, build technology strategies, aid cities in policy work, and more efforts to integrate shared mobility into local communities.



 

There’s a misalignment of goals between travelers and our transportation system.

After COVID-19, access to a personal vehicle has become an even bigger priority for travelers.

Source: McKinsey

But for governments and public organizations, lowering carbon emissions is a focal point for transportation policy and funding.

The good news is that mobility technology makes it possible to keep both sustainability and goals consumer trust in check.

“Private companies thrive by putting on other hats and knowing what their customers need and want,” Logan says.

Case in point: mobility innovations like electric vehicles, car sharing, and ride-hailing have always been rooted in consumer preferences for convenience and safety. Out of the 63% of consumers who want to commute with a personal car, more than half want a fully electric, plug-in hybrid, or hybrid vehicle.

But there are fundamental issues that cannot be solved by technology alone — like the high costs of EVs, the reliability of multimodal transportation, and breaking down a culture that prioritizes private gas-powered vehicles. That’s where stronger collaboration within sustainable mobility ecosystems can make a difference.

How are mobility applications impacting our transportation systems today?


Warren: I think that the entrance of tech companies into the mobility space has, for the better, really pushed government, private actors, and everyday citizens to rethink how we make transportation decisions, our mobility options, access outcomes, and so on.

It's not about expecting more from cars themselves, but that we can expect to use multiple tools to get to where we’re going. This isn’t something we have to look forward to in a hundred years, we can have it right now, we can have it tomorrow, we can have it in a year. And that's exciting.


William: I think there is some fear in the industry that creates siloization. It’s great to see the emergence of industry groups where technology-oriented providers are doing advocacy and education back to the public sector because there’s an opportunity to create more financially viable models in the future, particularly when we think about automation and what Smartcar is doing.

We can fill some of the revenue gaps that transportation and transit have had for years but it can only be done if we’re willing to sit at the table with the spirit of trust.

How to improve partnerships with data-driven transport

Many mobility software work with public agencies to integrate their solutions into local infrastructure and communities. Public agencies benefit from this collaboration too, rallying innovative partners to provide consumer-focused resources and expertise.

But an optimum environment for maximizing these partnerships is one where mobility data can be shared with minimal friction and fragmentation.

That means using automation and standardization strategically to quickly understand how we can give people the highest degree of transportation access in the least carbon-intensive ways possible.

Fewer siloes. Less hardware. More communication between different players in the transportation system.

Here’s how mobility application providers can foster better relationships with local agencies:

Identify how you're helping the broader community

Logan says emerging technology apps have to learn how they can accommodate the needs of local representatives and communities.

“Try understanding the perspective of your government regulator, transportation planner, economic development head, and so on. Their core focus is making the mobility system better, and zooming even further out than — how can they help residents be the best of themselves,” he adds.

A common example is how cities monitor and manage ride-hailing patterns for land use planning and congestion control.

A 2017 report published during Logan’s time at the San Francisco County Transportation Authority (SFCTA) found that ride-hailing companies better served historically Black lower-income neighborhoods than taxis and transit.

“But while we discovered that, it was never a talking point from the companies themselves,” Logan adds. “That seemed like a missed opportunity to say that we’re helping this entire district of people that feel like the city’s mobility system has ignored them.”

Create pathways to faster infrastructure improvement

There’s a big opportunity for sustainable mobility technology to redefine how residents and commuters interact with aging infrastructure — like electrical grids over a century old — and systems that encourage non-sustainable travel — like the dependence on fuel taxes.

Power providers, who play a critical role in advancing EV targets and building EV charging networks, are working closely with technology partners on demand response programs. Rolling Energy Resources is a consulting firm that uses real-time EV charging data from vehicles to help power providers conduct load management analysis.

Riggs says companies have yet to improve how “distributed storage can be about the shared vehicle parked on your block or the vehicle in your garage.” Grid modernization efforts through APIs and vehicle-to-grid communication will evolve over the coming years, especially with 90% of leading utilities working with technology companies on new demand response initiatives.

States are also working with tech partners to build equitable mechanisms for funding roads and highways without relying on the gas tax.

Gas taxes per gallon in each US state (Source: American Petroleum Institute)

“The fact is, people that can’t afford EVs are paying more at the pump to provide well-paved roads,” Riggs says. Local agencies are partnering with technology partners to create secure digital mechanisms for assigning pricing values to miles driven in a clean vehicle.

The Department of Motor Vehicles (DMV) in Utah and Virginia works with Emovis to securely access data from a vehicle’s odometer via Smartcar for pay-per-mile road usage charge. This incentivizes states to push for better EV policies without feeling they have to compromise traditional transportation funding sources.

Influence progress across other mobility sectors

Show public partners how your data can be used across broader system-wide initiatives, like using data from electrification and shared mobility services to help city planners improve access to EV chargers or other modes of transport.

Research shows that consumers with car sharing experience are more likely to find EVs useful and reliable.  Car sharing has already been identified by cities like Boston, Denver, and Los Angeles, as an effective way to transition communities toward EV ownership without having them own an EV of their own.

Gopal says EV charging infrastructure has yet to define charging station uptime and how to justify land use investment for these chargers. A survey by JD Power found that one out of every five people did not charge their vehicle at a public charger because many stations were out of service.

“EV chargers now aren’t connected enough for us to understand how well they’re being utilized,” he adds. “But we could use car sharing data to find operational hotspots and determine where EV charging hubs can be placed to reduce car trips they need to take to charge their vehicle and make sure that these assets are being utilized."

How can mobility technology bridge siloes within mobility systems?


William: One of the ideas I talk about in my work is the idea of an ecosystem approach. If you’ve been to Paseo Bandera in Santiago, Chile, you’ll see that you can have these streets for slow-moving vehicles, pedestrians, and clear spaces for cycling. That’s when we think about the opportunity for technology.

The future of app-based and data-driven transport should be around behavioral nudges, providing people more information about the sustainability of their commute, and disaggregating ownership by placing shared vehicles out in communities — like what Turo is doing to the car rental market.


Venkatesh: The first parameter that dictates whether people commute sustainably or not is the continuity of a physical network enabling such modes. But from the technology side of things, that’s where mobility-as-a-service comes into the picture.

In Metro Vancouver, we worked on the Translink MaaS pilot — the first phase of which ended in 2020 — where a special transit fare card was introduced to access car sharing, bike sharing, and public transit. Even in this low-tech environment, with just a card enabling seamless access, we saw 60% of participants change their travel patterns from private cars to other sustainable modes. So by having this option to access more through an app, people can change their behavior. That’s an ideal example of how public and private sectors work well together.

🔑 Learn how Turo uses Smartcar's API to increase bookings with contactless car sharing — read the case study.

Shaping new habits with mobility data

Data-driven transport improves partnerships between companies and local agencies by making information accessible to create more personalized mobility experiences and opportunities for behavioral nudges.

We’ve seen how apps can disaggregate trips into multimodal travel based on our location or a specified time window. We’re also seeing apps apply behavioral psychology to motivate better mobility choices — like how Caremiles rewards drivers for carbon-friendly behavior using data on a vehicle’s mileage and fuel efficiency.

We now have the means to automate data retrieval from connected vehicles without taking away consumer choice. This gives technology applications more bandwidth to build relationships within our mobility ecosystems and create expansive programs that boost ridership across all modes of sustainable transport.

So what exciting things will we see next? Check out our guide to car APIs to learn how app developers are using software-based solutions to act on connected car data today.

Everything you need to know about car APIs. Delivered monthly.

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